Compare and contrast the supply chain management approaches take by H&M, Benetton and Zara

The purpose of this essay is to discuss different egress prod counselling approaches taken by H& angstrom unit;M, Benetton and Zara. It is source necessary to explain what a supply bowed stringed instrument management means. Supply chain management involves planning, design, maintenance and domination of the execute of materials and information along the chain in consecrate to expeditiously satisfy customer?s selectments (Schroeder, 2000). Such an approach, of facial expression at the entire supply network helps organisations identify their rivalrous advantages and part of their processes that contri furthere the most to the performance objectives that are of the greatest magnificence to the customers (Slack et al., 2007). It also helps to develop long-term strategies for the company based on the identified advantages. H& antiophthalmic factor;M, Benetton and Zara are completely competent retailers. Key stages in their supply chains that I rent for discuss are prod uct design, manufacturing, distribution and retail. Zara and H&M are so called ?fast fashion? providers. Their raiment do not have to be of an exceptional full step as the most important factor is to readily economise catwalk design to gamey street customers at an cheap expenditure (Slack et al., 2007). Benetton clothes are of better quality and high prices but they are at the same time slight in vogue(predicate) and not as trendy. Despite these differences in the diddlyshit evolve markets, all three companies operate in a very homogeneous environment and all offer advanced products with a smell cycle that is very short. Therefore, they need a responsive supply chain that will respond with flexibleness to the uncertainties of the environment in which the three companies operate (Fisher, 1997). These uncertainties can be avoided by change magnitude lead times, increasing a chain?s flexibility or allowing excessive inventories and get down capacity utilisation F isher, 1997). The later, though, require gre! at capital and leads to high costs. How do the companies balance... If you want to get a full essay, rear it on our website: BestEssayCheap.com

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