Marketing a Business

Marketing a Business Introduction In the argument world smorgasbord is the only constant (Mcgowen, pg. 3). Why Sears and Wal-Mart stand non efficaciously create a chic counterculture name will be discussed. Big calamity stores can not cope product identical to urban Outfitters will be explained. Three reasons wherefore exclusitivity is valuable will be determine and explained. To wrap it all(prenominal) up I will explain wherefore I agree with Senks statement that shopping is generally entertainment. stylish Counterculture The huge question at hand is why Sears and Wal-Mart can not effectively create a trendy counterculture image. Wal-mart is a billion dollar company that sells for less(prenominal). Wal-marts selling system is based on their tar stand commercialise place being focus on middle and lower income the great unwashed who want to salve money and die less. Target trade is the group of people who are most likely to steal your product (M cgowen, pg. 142). Wal-marts reputation is based on bringing money and turn back prices to beat the competition. Wal-mart and Sears target grocery store is a childlike range and large mass of consumers. Wal-mart has worn-out(a) tons of eon and money creating their reputation as giving companies that sell for less and they mass produce their products which is a big reason why they can not create a trendy counterculture.

Wal-mart would spend more money then they would pull in on laborious to create a trendy counterculture. You yield Sears which is a incision store with a target market of an older crusade of l oyal consumer. Sears does not focus on trend! y fashion. smart counterculture is about unique or dissimilar going against the norms of society. undistinguishable Merchandise Marketing is an geological formational bring and a set of processes for creating communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Mcgowen, pg. 137). Big box stores can not sell merchandise identical to Urban Outfitters. It would be very...If you want to get a full essay, fiat it on our website: BestEssayCheap.com

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