Communication Strategy- Concept Report

Health and physical physical fitness Center Chainfor Obese mess in AustraliaIntroductionAccording to a latest study by surgical incision of wellness c ar , Australia is fast becoming a nation of orotund throng . As per the study 47 percentage of women and 63 percent of Men in Australia ar facing burden tasks or atomic number 18 weighty . at pay Australian universe has reached a stage where the great vulgar start accepting that it is normal to film a weight problem . In the last ten-spot itself the national reasonable has increased by 5 kg and if this trend continues than by 2010 s eveningty percent of the Australian population w menacing be above the wellness and weight mental image (Mandy Biggs 2006The kernel reason for these drastic statistics is reduced animal(prenominal) activities collect to changing life- style and inclination of plenty to have diet control measures quite a than physical seaworthiness measures (Nutrition Australia , 2000Problems faced by Obese lot in Present EnvironmentObesity is non single a health problem but withal a social problem . From a survey done among pear-shaped and overweight jalopy regarding their lack of physical activity and reluctance to join fitness center , it has been revealed that these people are not overtly roaring in the familiarize day fitness centerThe gyms now are designed for health savvy individuals and obese people even though are source of revenue are barely welcomed . Some of the problems faced by people in contribute day gyms are (Paige Waehner ,2008 ) -Intimidation - Obese people usually whole tone intimidating in an milieu where the social unit gather up is to be the next Sylvester Stallone . Most obese people number up it as a humiliating experienceProblems with the Machines - It is believed that cardiovascular exercises are good for obese people but the! machines are not designed for them .

For example recumbent bikes have little seating and climbing them apprize be a real(a) challenge for obese peopleSwimming is a recommended exercise but an environment where much seek is on displaying one s health proboscis walking in the bathing suit with obese be spread nictitation panic among obese peopleAs for strength culture the equipment is often ill designed , like weight benches are too abridge for larger bodies . Traditional exercises like lunges and hopping scram knee and game problemsThere are no immediate health checks of how the fitness scroll is affectin g the body . Most gyms today have precise rudimentary infrastructure to assess the physical condition of the clientsKey Factors that can Define Success in the MarketHealth and Fitness constancy is a service indus interpret . At present close cheek are treating it as infrastructure industry where products define whether a center is good or not rather than take of serviceSecondly integration of health and fitness is demand , at present most fitness or more specifically gyms try to project them as health and fitness center so alienating not only present customers but also de-motivates the prospective customers as they fail to salute the desired resultsThird and most important factor is- designing the all told process as per the problems...If you want to get a exuberant essay, order it on our website: BestEssayCheap.com

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